Earth Day Collaboration
Lilly Pulitzer has always believed that beauty and nature belong together. This Earth Day campaign was a celebration of that.
Brought in to lead the full media production, I created a series of editorial images and a campaign reel that captured the warmth, color, and effortless optimism that defines Lilly.
The BVI (British Virgin Islands) setting added a layer of intentionality to the campaign. Partnering with WELL/BEINGS — a nonprofit dedicated to protecting oceans, wildlife, and the planet — gave the shoot a purpose as beautiful as its backdrop.
The result was a cohesive body of work that extended the brand's visual identity into new territory, one that felt as curated as a collector's edit and as genuine as the environment that inspired it.
The campaign was later featured in Elle. A recognition that felt less like a milestone and more like a natural extension of what the work was always meant to be.
The Baths (NPTVI)
The Baths at Virgin Gorda are one of the Caribbean's most extraordinary natural wonders. Yet for years, one of the BVI's most iconic places had no professional visual identity to match its beauty.
In collaboration with WELL/BEINGS, I was brought in to change that. Working alongside Dr. Cassander Titley-O'Neal, Director of the National Parks Trust of the Virgin Islands, and Justin Albert, Executive Director of the International National Trusts Organisation, we set out to do two things at once: give the National Parks Trust a complete, professional content library they could use to promote and sustain this remarkable place — and create a hero video that captures the island through the eyes of the people who dedicate their lives to protecting it.
Before this project, the Trust had no professional media to speak for them. No imagery worthy of their mission. No visual story to share with the world. That changed in record time, delivering a gallery of 111 photo edits and a 1min documentary-style video in only 48hrs!
The resulting now serves as the foundation of their content on their website and in their communications.
Culinary Retreat
M. Shannon Hernandez, founder of Joyful Business Revolution, messaging strategist, and author, brought her community to La Villa Bonita for a week-long culinary retreat hosted by Chef Ana García, one of Mexico's most celebrated culinary personalities. Recognized as a Top 100 Latina Powerhouse in culinary excellence.
I was brought in to document it all. Over the course of the week, I built a full editorial gallery of 50 images, capturing the moments that make this kind of experience impossible to forget.
The scope extended to three videos all built around the same goal: capturing genuine moments of joy,
The production also included a book shoot for Shannon's 'Practical Joy', creating ready-to-use visual assets that supported the book's launch
The result was a cohesive visual library, built to support long-term brand presence.
Launch Campaign
Some brands know exactly who they are before the camera ever clicks.
Born in Querétaro, Falcón is a vermut crafted by Fernando Saldaña, a man who has spent a decade obsessing over the art of the drink. His vision was simple: a sweet, herbal aperitif that belongs everywhere, enjoyed by anyone with a trained palate and the confidence to slow down and savor it.
They came to me with full creative direction and one clear brief: be loud. I came back with something better — be bold.
The result was a two-part guerrilla campaign activation built around a single character: a well-dressed gentleman who showed up, uninvited, to enjoy his Falcón vermut exactly where he pleased. Table, chair, book, speaker, fruit, cigar and his bottle. He needed nothing else and asked for nothing from anyone
The first activation hit the iconic Arcos de Querétaro — a test, a provocation, a way to read the room before the real moment landed.
The second, hard launch in the heart of Querétaro's historic downtown. Strangers stopped mid-step to take photos, ask questions, and post.
No paid media. No explanation. Just a man and his vermut with a city that couldn't look away.
The campaign generated genuine buzz, sparked curiosity, and carved out a niche for Falcón across generations.
The kind of brand awareness that can't be bought, only earned.
